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16th Jan 2023

Sustainable Packaging Challenge

5 winners will pitch to a F&B MNC

Scale your sustainable packaging technology with a corporate partner and receive support to internationalise your business

Packaging is what keeps our food hygienic, transportable, and safe to eat. However, the conveniences of single-use packaging are causing overwhelming levels of pollution, with impacts on our environment and health. Multinational food and beverage companies are increasingly committing to net-zero strategies. They are looking to partner with innovative startups that offer recyclable and sustainable packaging solutions to reduce their use of virgin plastic and support waste management infrastructure.

The Challenge is looking for 5 winners to pitch to one of GROW’s corporate partners, a globally-recognised food and beverage M&C operating across international markets. Selected startups will be matched with the F&B multinational to explore corporate-startup collaborations and receive support from GROW to scale your sustainable packaging solution, to capture bigger market share and make a global impact.

About the challenge

The Sustainable Packaging Challenge offers selected startups the opportunity to fast track a collaboration with a food & beverage MNC and get a free spot in GROW’s Land x Launch™ market internationalisation platform.

Selected startups will receive technical mentorship and access to resources and networks from the globally-recognized F&B MNC to testbed and iterate their solution. Successful trials may be commercially deployed.

Land x Launch™ is a 6-month late-stage corporate-startup collaboration programme that helps you leverage corporate partnerships to scale for global growth. In addition to your partnership with your matched corporate, you will be provided with expert coaching sessions focused on how to successfully navigate a corporate-startup collaboration and use GROW’s frameworks to maximise value creation with tangible results to create a strong foundation that leads to a long-term partnership..

Overview of Benefits

Corporate partnerships

Corporate partnerships

A ready F&B multinational who is willing to be your scale-up partner and deploy your technology in their product lines

Pitching Opportunities

Pitching Opportunities

Opportunity to pitch to the F&B MNC Lead and Packaging Category Lead

Mentorship and Networks

Mentorship and Networks

Selected startups can access technical mentorship, resources and networks from the F&B MNC to testbed and iterate their solution. Successful trials may be commercially deployed.

Internationalisation Programme

Internationalisation Programme

Participate in GROW's Land x Launch internationalisation programme for free (valued USD$25k), tap into GROW's networks & receive expert advice to scale your business using Singapore as a gateway

Successful pilot project

Successful pilot project

Learn by executing as you navigate a startup-corporate pilot project


We invite applications from scale-up stage ventures who offer unique sustainable packaging technologies and solutions. This may include but is not limited to:

  • Minimalistic packaging materials
  • Plastic recyclers in Southeast Asia and India
  • Manufacturing technology for mechanical or chemical recycled (direct food contact) packaging material
  • Food grade (FDA/EU/GB Standards) high moisture barrier coating for packaging material (flexible and rigid packaging)
  • Product coating which can replace high moisture barrier packaging layers.

Applicants should at least have a minimum viable product and be on the way to establishing product-market fit.

Application Timeline (2023)


19 March

Applications close


17 April - 12 May

Interviews with GROW and pitch to F&B MNC


1 June

Top 5 winners notified


15 June

Startup-corporate collaboration & Land x Launch programme begins

Join the Sustainable Packaging Challenge

Apply by 19 March