Meet VeggieVictory (GIA Cohort 3)

"Plant-based meat substitutes need local champions. It doesn’t make sense to have one burger company from the US supplying the whole world. Other regions have different kinds of tastes; and I even generalize about Africa, but we want more chunky meat. We’re not so crazy about minced meat or burgers. What we want is our stews, and you have chunks floating in there, and that is exactly how a lot of Africans eat meat. VChunks really has that texture that Africans expect of meat: it’s more chewy, it’s more of a whole cut, and it’s something you really chew on in one piece – not in a processed way. Texture: that’s really our secret sauce."

Hakeem A. Jimo
Founder & CEO